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Colors to launch NRI Haadsa – a new format crime show dedicated to NRIs

The show has been specially conceived for the international audiences and will air only on the international Colors feeds.

Colors is all set to launch a riveting new show, NRI Haadsa, a crime show inspired by true stories of crimes involving Non-Resident Indians in India. The 14-part series showcases spine-chilling stories of kidnapping, mysterious murder, a faux marriage proposal and many such crimes which will entice viewers. This finite crime series will launch on 13th December and will air every Sunday at 6:30 PM UAE – 5:30 PM KSA on Colors.

Govind Shahi, Executive VP, IndiaCast International Business said, “Crime as a genre has worked really well across Hindi GECs and we are extremely excited to bring this show to our viewers, especially when the consumption appetite for new content is on the rise. I am extremely positive that this show will not only make them aware but also entertain them. As one of the firsts, this show is localized as per various international regions and each region will have their own master for telecast. This show will add a new flavour to our already varied and popular content offering and create a stronger ground connect.”

Debkumar Dasgupta, Senior Vice President & Business Head – Middle East, Africa and Syndication said, “Colors NRI Haadsa is yet another initiative to better connect with the large and growing South Asian diaspora. ‘BE AWARE!’ is the message we want to drive home through this show and given the real-life inspired stories, we are confident of achieving this. This show also gives our advertisers more avenues to reach out to their audience.”

Taking the viewers through the 7 stories in 14 episodes will be host Rushad Rana, who is known for various roles in Hindi TV Shows and Bollywood movies. Through his hard-hitting narration, he, along with the audience will try to uncover the truth behind these crimes.

Watch NRI Haadsa starting 13th December every Sunday at 6:30 PM UAE – 5:30 PM KSA, on Colors.