Coca-Cola has launched a holiday campaign, ‘The World Needs More Santas’, featuring a new ad as well as digital and experiential elements.
The global effort will be adapted for more than 80 markets worldwide.
The long-form spot shows a world where everyone is Santa Claus, before revealing that, in the ‘real world,’ anyone can be Santa through kindness.
The larger marketing push includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements.
The brand will also expand its generative AI ‘Create Real Magic’ platform which will allow consumers to design digital holiday cards with brand assets including its iconic depictions of Santa Claus
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