L’Oréal Middle East appoints Olfa Messaoudi as Chief Digital and Marketing Officer

L’Oréal Middle East has appointed Olfa Messaoudi as its new Chief Digital and Marketing Officer.

With an impressive 20-year track record,  Messaoudi brings a wealth of expertise in digital and marketing transformation, having worked with global renowned brands and agencies across the US, Europe, Asia, and the Middle East.

In her current role, she will spearhead L’Oréal’s marketing initiatives in the GCC, overseeing business strategy, digital, media, e-commerce, platforms, services, market intelligence, and consumer insights.

Messaoudi’s extensive experience and innovative approach will further drive the L’Oréal Middle East’s digital and marketing initiatives, reinforcing its position as the world leader in beauty.

She initially joined the L’Oréal Group in 2010 as the Global Digital Manager for Lancôme, composed the brand’s digital transformation, including 360 activations, e-commerce, and customer relationship management.

Her journey continued in 2014 when she moved to Dubai to join the L’Oréal Middle East Luxe Division as the Regional Head of Digital, playing a key role in accelerating e-commerce in the region and leading the luxury transformation.

Returning to Paris in 2017 as the Global Vice President of Digital, E-commerce, and Customer Relationship Management for YSL Beauty, Messaoudi was instrumental in driving the brand’s e-commerce growth and strengthen the online-to-offline consumer experience through services and beauty tech roll out with a strong upgrade of online animations. 

 Prior to her current role, she joined the SAPMENA Luxe Management Committee in 2021 based in Singapore as the Chief Consumer Experience Officer.

Apart from playing an instrumental role in enhancing the online to offline consumer journey,  Messaoudi set the foundation for the customer relationship management transformation.

She also implemented new frameworks that fostered seamless consumer experience across media and e-boutique.