Ras Al Khaimah Fine Arts Festival has repositioned and rebranded itself as Ras Al Khaimah Art Initiative.
The repositioning will see the festival become the flagship event of Ras Al Khaimah Art’s year-long programme, focusing on nurturing talent and engaging local communities through immersive art projects.
The repositioning also includes a revamped visual identity for the brand.
The festival logo swapped its eight-spiked star shaped logo in black and white for a bright yellow comma shaped logo.
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Evolving from the Ras Al Khaimah Fine Arts Festival, Ras Al Khaimah Art will be a hub for identifying and cultivating existing and emerging talent through an ongoing series grants, masterclasses, and workshops held throughout the year.
The first of the Ras Al Khaimah Art’s new cultural programming is an inaugural, month-long exhibition at the Sunken Garden at The Ritz-Carlton, Dubai International Financial Centre from November 16 to December 15.
Commenting on the new identity, Dr. Natasha Ridge, Founding Executive Director of the Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research, said: “Ras Al Khaimah Art represents an evolution from the Ras Al Khaimah Fine Arts Festival, with year-round programming to serve as a catalyst to celebrate and stimulate the local art scene.
“The exhibition in DIFC is just one of many ways Ras Al Khaimah Art is attracting and showcasing home-grown and international talent.
“We are delighted to be working with inspiring artists, photographers, and filmmakers to provide just a small glimpse of the type of vibrant works that visitors will enjoy at our upcoming Festival in February 2024.”
The upcoming 12th edition of the Festival aims to become an immersive and sensory cultural experience for local and international visitors.
The month-long festival features a curated display of more than 90 different artists, as well as masterclasses and public talks, live performances, outdoor cinema, and youth development programmes.