Activation by Y&R LabStore and Y&R Dubai was executed at Dubai Airport. Watch the video here.
Coca-Cola kicked off its ‘Wish upon a Coke’ campaign on 22 December 2014 at Terminal 1 of Dubai Airport. Through a one-day activation, it sought to delight those flying back home in the peak holiday season in need of extra baggage allowance.
The video (above) features several people from overseas at the airport checking in their baggage to return home. Coca-Cola promoters approached those struggling with excess baggage and offered them a bottle of the beverage. When a second label on the bottle added on for the exercise was removed, they discovered an excess baggage tag for 5 kilos
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