By Alison Weissbrot.
Coca-Cola said Wednesday that it has kicked off a global review of its media and creative agency partners.
The review will include creative, production management, shopper and experiential marketing, services that require “significant investment from our brands,” a Coca-Cola spokesperson said.
“We have decided to undergo a complete redesign of our media and creative agency models in an effort to align the strategic, operational and commercial needs of our new, networked organization,” a company spokesperson said. “This will necessitate a full review of our media and creative planning and buying practices, as well as our media and creative agency appointme
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