Evolution and Build has created a custom-built Middle Eastern world called Candyland Paradise for Perfetti Van Melle’s brand Chupa Chups on Roblox, with the support of Wavemaker MENA for media planning.
Candyland Paradise offers players a visually immersive journey through sunny sand dunes, traditional Arabian camps adorned with heritage carpets, bustling souks, palm trees, and regional landmarks, including a virtual replica of Chupa Chups’ flagship store at the Mall of the Emirates.
Results of the campaign speak for itself, with pre-launch over the first two weeks the game achieving more than 100,000 worldwide organic unique visitors.
“This project aligns perfectly with o
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