Chery, in partnership with AW Rostamani and fitness rewards app Fitze, has launched the “Yalla Let’s Walk” challenge.
The challenge invited participants to track their steps on the Fitze app to unlock rewards, with the grand prize being a Chery car. By doing so, the brand aimed to forge stronger connections with health-conscious audiences while promoting its vehicles in an unconventional way.
The initiative was conceptualised in line with broader national objectives, aligning with the UAE National Strategy for Wellbeing 2031 and the Dubai Fitness Challenge 30×30.
The campaign employed a multichannel strategy, with the Fitze app serving as its centra
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