Retention marketing is a discipline that predominantly focuses on incentivizing your existing and past customers to become repeat customers. It is predicated on a simple rationale: Who is easier to market to? The ones who have never engaged with you or ones who are existing customers? The answer is definitely the latter. As a result, retention marketing is an effective method to substantially boost your sales.
However, it is a complex process that has many moving parts. You need the right technology to measure and study existing users. Furthermore, it is important to understand channel-wide consumer behaviour and assess the product and service incentives you want to offer. At a time wh
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