Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways, reports Sarah Shearman from CES in Las Vegas.
There is a “delicate balance” to ensure emerging technologies do not interfere with the “special” experience of live events, according to Paraag Marathe, president, San Francisco 49ers.
Speaking on a panel on 6 January about technology and live events at OMD Oasis, part of International Consumer Electronics Show (CES) 2015, Marathe discussed some of the technological innovations the NFL team has introduced, such as an app that (among other functions) lets visitors have food and drink delivered to seats in
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