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CES 2015: As marketers, it’s time to take self-driving cars seriously

Lots of people are going to find ways to use saved drive time constructively, writes Ramzi Yakob, senior strategist at digital agency TH_NK.

When you see such a diverse range of products being paraded, from self-folding baby buggies to the newest innovations in smart home technology, you really feel that big manufacturers are getting over the pinch of the recession and starting to experiment again in earnest.

Out of all that diversity one thing in particular has jumped out at me. A technological advancement that doesn’t compete for our attention in a way that a smart watch, or any other gadget may, but actually grows the pool of attention available. Self-driving cars.

Even as rec


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