As global data privacy regulations continue to evolve, enterprises whose employees use customer data platforms (CDPs) are gaining a significant competitive edge over others who don’t, specifically in terms of first-party data strategies, privacy and compliance advantages.
More than 90 per cent of customer data platform users expressed confidence in handling changes to data privacy regulations, compared to 76 per cent of non-CDP users, while 68 per cent of users increased investment in first-party data strategies as a result of shifting privacy regulations, according to the latest report released by Tealium titled The Future of Customer Data: AI, CDPs, and Real-Time Data.
The 2025 F
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