The Work

Song without beats powers Magdi Yacoub donation campaign

Ishwari KhatuApr 16, 2026

Urban Company says ‘we’re here for you’ with stories from the people of the UAE

Shantelle NagarajanApr 16, 2026

Carrefour Morocco magnifies details to win the freshness battle

Ishwari KhatuApr 16, 2026

How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing

Anup OommenApr 15, 2026

‘Through my viewfinder’: ‘Built After 30’ campaign seen through a photographer’s lens

Anup OommenApr 14, 2026

How Rest, FLC Marketing re-framed sleep in a heat-driven market

Shantelle NagarajanApr 14, 2026

Ocean World builds market reputation through year-long brand positioning

Ishwari KhatuApr 14, 2026

Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’

Anup OommenApr 14, 2026

GymNation delivers free memberships with branded bike fleet

Shantelle NagarajanApr 14, 2026