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Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.

The Trade Desk reveals three key appointments at its Dubai office

Athar Awards 2025 Winners

Athar Awards 2025 winners celebrate Saudi creativity

Mohamed Al Ayed, CEO - TRACCS and Arne Mosselman, CEO - Ainigma

TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East

From left, Hubert Boulos and Ramsey Naja, heads of independent agency Das Kapital at Wendy's

Wendy’s partners with Das Kapital to launch bold GCC campaigns

Music Nation announces the start of operations to accelerate the UAE’s music-licensing infrastructure and ensure timely royalty payments.

Music Nation launches new era of opportunity for UAE artists

NielsenIQ published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a fast-evolving market.

Bold brands win with consumers according to NielsenIQ’s Consumer Outlook: Guide to 2026

PRCA MENA has officially opened applications for senior professionals to its in-house and agency members to join its Boards.

PRCA MENA calls for agency members to join its Boards

The Advertising Business Group (ABG) has officially announced the launch of Marketer of the Future Middle East.

ABG announces the launch of Marketer of the Future Middle East

Revolve Communications

Revolve Communications adds five clients to portfolio

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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