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Marketing

Vaseline Ghabqa

How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid

CARMA briefing

CARMA to host free media briefing webinar on communications in times of conflict

Google has introduced two new updates to Google Gemini, aimed at making its AI ecosystem more connected and intuitive.

Gemini introduces memory imports and scales Search Live

Nara Hospitality Group’s Lucas Stamm on using AI to sharpen thinking – not replace it – and why better inputs lead to better marketing.

AI knows the pattern. It doesn’t know the room

Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.

Multiply Media Group appoints Elie Hajjar as Chief Operating Officer

FNP has announced the appointment of Chirantan Bhattacharya as Vice President, Business (GCC), effective April 1, 2026.

FNP elevates Chirantan Bhattacharya as Vice President, Business (GCC)

Jessica Circi, Co-founder of The Ortus Club on events in the age of AI.

Why top tech companies are doubling down on executive events amid AI disruption

Nadine Karadag, Co-founder, Valeo Health on resilient teams

Why resilient teams are becoming a brand’s biggest competitive advantage

entourage Ramadan drive

entourage reveals impact of employee-led community activation during Ramadan

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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