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Marketing

Dubai skyline marketing

Where does Dubai rank in list of top cities for marketing careers?

OSN

OSN picks audience measurement company to unlock MENA insights

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

Tarek Miknas, FP7 McCann Content Studio

MCN brings global studio for social and creator content to the Middle East

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai

Nation branding: Why it’s an art, not a science

TBWA Collective AI

TBWA launches Collective AI built on Omnicom’s GenAI suite

TikTok safety campaign to tackle misinformation, content violations

AI is not only for those with big marketing budgets

The rise of sustainability in luxury brand strategies

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THE WORK

Volkswagen reflections

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

Daredevil: Born Again

Creative Featured Media The WorkMar 5, 2025

Shantelle Nagarajan

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

Ducab Ramadan campaign Abu Dhabi TV

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 5, 2025

Ducab Ramadan TVC shows products that silently power memories

McDonald's UAE Drop the Crunch campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 4, 2025

McDonald’s campaign turns Crunch songs into currency for a McCrispy

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