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Marketing

Dani Richa, Chairman, BBDO Europe Middle East and Africa, is inducted into the Loeries Hall of Fame.

BBDO’s Dani Richa inducted into the Loeries Hall of Fame

Kris Fade, Founder of Fade Fit and presenter on Virgin Radio

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

PUMA M&C Saatchi Middle East street cricket Play the City campaign

PUMA connects with UAE communities through street cricket campaign

Nimo Awil, Creative Director, Forsman & Bodenfors, and 2024 Jury President at the African Cristal Festival

Creativity at the African Cristal Festival – a continent of original storytellers

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer

Overcoming ‘signal loss’ in a privacy-first world

Volvo UAE Memac Ogilvy safe space

Volvo UAE offers a ‘go-to safe space’ in World Mental Health Day campaign

Mediaplus Serviceplan Group Bosch Media team

Mediaplus wins Bosch media account for key Middle East markets

Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC discusses AI

AI is transforming how – not what – content is created

EMSTEEL rebrand

EMSTEEL rebrand focuses on sustainability, transformation beyond ‘colours and logos’

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THE WORK

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Digital Featured Marketing The WorkFeb 27, 2025

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Nissan ‘Keep Asking Why’

Digital Featured News The WorkFeb 26, 2025

Nissan campaign exceeds expectations with 17 million UVs, increased sales

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Call for nominations: Agency Faces to Watch 2025

Feb 13, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

Feb 18, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

Feb 25, 2025

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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