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Marketing

Campaign Saudi Briefing: Media and Marketing

Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

Visit Qatar launches new stopover campaign and TV channel

How Flayva is leveraging its world record for lasting brand impact

Navigating the future of PR in the era of AI

B2B marketing: Turning cold leads into loyal customers

Future CMO Academy Athar Festival

Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA

Select Property Chain Reaction

Chain Reaction wins Select Property digital marketing mandate

Futuretech Media Outfit7, Talking Tom & Friends gaming MENA Africa families audience

New partnership lets brands ‘talk’ to MENA families through Talking Tom & Friends

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

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THE WORK

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Digital Featured Marketing The WorkFeb 27, 2025

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Nissan ‘Keep Asking Why’

Digital Featured News The WorkFeb 26, 2025

Nissan campaign exceeds expectations with 17 million UVs, increased sales

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Call for nominations: Agency Faces to Watch 2025

Feb 13, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

Feb 18, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

Feb 25, 2025

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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