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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Private View
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- Special Features
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AOTYME2026
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Marketing

Khaled Tash, Group Chief Marketing Officer, Saudia

Saudi Report 2026: Building global relevance without losing identity

Maya Bou Ajram, Chief Strategy Officer, Publicis Media Middle East

Publicis Media Middle East appoints Maya Bou Ajram as CSO

tourism is

Saudi Report 2026: Why cultural quotient is key for tourism brands

No Dishcrimination Vim campaign

Vim, IMPACT BBDO witness 57% sales up lift with ‘No Dishcrimination Dinner Set’

Here are Campaign Middle East’s Work picks for April

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’

Zenith’s Rita Kteiche suggests that the pitch processes be designed to gives equal weight to value, capability and long-term impact.

The fine line between value and cost

Nabil Sleiman, Head of Marketing Communications, Almarai on ad effectiveness

Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’

Carlos Nadal, Managing Director, HAVAS Creative UAE on the pitch process

From comparison to conviction; from process to outcome

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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