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Marketing

RF Thunder

Ruder Finn group launches RF Thunder in MENA

The strongest strategy departments in Saudi are not the most local or the most international. They are the ones where both coexist, sometimes uncomfortably, writes Interesting TIme's Roupen Markossian.

Saudi Report 2026: Perspective is the strategy

marketing in

Marketing beyond generational labels

Spotify, is rolling out Verified by Spotify badge, as well as additional details about artists’ activity (in beta) on Spotify.

Spotify introduces “Verified by Spotify”

Pathway to Perfect

Saudi Report 2026: Pathway to perfect

From left, Conrad Egbert, Head of PRCA MENA, and Gregg Fray, Owner, Seven Media

PRCA MENA welcomes Seven Media as Innovation Partner for 2026

Saudi Report 2026: When words aren’t enough

Lucrezia Di Francesco, Saudi government advisor on authenticity

Saudi Report 2026: Leading with authenticity across borders

Kiran Haslam, Global Marketer on marketing in Saudi Arabia

Saudi Report 2026: Why we must rehumanise marketing

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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