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Marketing

Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director

C&B's Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in KSA.

Industry Snapshot: Why cultural instinct is now a brand advantage

Ross McAuley Managing Director, Thamma Al-Masar, powered by Yonder Consulting

Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director

Saudi Tourism Authority’s Arcan Murshid reveals why destination marketing is about giving travellers memories they want to take home.

Saudi Report 2026: You dont market a country, you shape how it’s seen

OMD MENA’s Saleh Agha explores why brands must look beyond birth years and into culture, context and the emerging ‘third space’ to build meaningful cross-generational growth.

Why generational marketing in 2026 demands an emphathetic lens

The AI

Saudi Report 2026: The AI inside-out shift

Westfield Saudi Arabia builds anticipation for official opening with episodic series

Brazen MENA has partnered with SOCIALEYEZ to expand its Unite initiative, increasing support from three to six independent businesses.

Brazen MENA partners with SOCIALEYEZ to expand ‘Unite’ initiative

Anghami explains the need to build experiences that live beyond the match; sound and stories that fans carry long after the whistle.

How brands will win the next world cup through sound and the scroll

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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