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Marketing

From left, Nassib Boueri, Head of WPP Creative, and Santiago Sánchez-Lozano, CEO, EMEA, WPP Production.

Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production

Campaign Market Minds CMO Round Table Building the Future of Sports Marketing Publicis Sport

Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger

ADC Annual Awards

Horizon FCB represents MENA region with win at ADC Awards

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Publicis Sapient, Salesforce signal new era for retailers with agentic commerce report

Saudi Arabia adidas Backyard Legends campaign

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

Serviceplan Jameel Motorsport Cristiano Ronaldo

Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet

Real luxury doesn't shout, it selects. Range Rover chose a setting for its campaign, and the location, J1 Beach became a part of its message.

Range Rover just pulled up to UAE’s most exclusive address

going dark

The cost of going dark

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THE WORK

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

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