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Marketing

FXPesa partnership signing ceremony with Nairobi City Thunder

Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder

Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

Dreame Technology, a leader in innovative home appliances and smart home solutions, has announced a partnership with Cristiano Ronaldo.

Dreame Technology names Cristiano Ronaldo as new global ambassador

Jack Ryan Ghost War

Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Philip Smith, Media Solutions Director, The Vantage on global brands and content partnerships

Cognitive friction: why serious brands need uncomfortable editorial environments

AC Milan

AC Milan and Dubai Culture mark Eid Al Adha with Emirati collaboration

Prameela Nair, Founder, Nairative Marketing Consulting

What a brand acquisition cannot buy and how to fix it

Football Dave Ansari

The 11.5th player: an entertainment asset football has always had but never owned

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THE WORK

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

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