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Marketing

Athar Festival

Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition

These are Campaign Middle East’s Work picks for May 2026

Fashion house founder Saiid Kobeisy and Fusion5’s Ghida Ismail outline why emotional connection, discretion and craftsmanship remain central to luxury marketing today.

Evolving luxury: where creation meets connection

Chairman of Global Women in PR MENA, Loretta Ahmed explores how emotional intelligence are shaping leadership in the communications industry.

Female leadership and the power of emotional intelligence in times of crisis

Brazen MENA has announced four new client wins across fashion, lifestyle, retail and hospitality, spanning both B2C and B2B.

Brazen MENA announces four new client wins

Unilever’s Manan Gupta on how beauty brands can create value when consumers are trading up – and trading down.

Premiumisation 2.0: Creating value in a polarising GCC beauty market

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

The weekend mindset: exploring the stories behind the headlines

Publsh Group scores two client wins with Pinpoint Fitness and Emirates Developments

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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