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Marketing

Pinterest's latest Summer Trend Report suggests consumers are increasingly turning to sport for inspiration in their lifestyle.

Pinterest summer trend report 2026 reveals new consumer insights

Pinterest unveiled new AI tools designed to improve ad performance, streamline workflows and support conversational discovery.

Pinterest unveils new AI tools for marketers

Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer, Zaya.

Grand Millennium Hotel Dubai launches an AI influencer, Zaya

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Pinterest announces a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account.

Pinterest adds Amazon Storefront linking for creators

New Snap research shows real-time conversation, community and mobile engagement are becoming central to how fans experience football.

Snapchat research reveals how football fandom is moving beyond the match

Pop Up Global's Amy Morris argues that entertainment is a key driver of community, recovery and growth across the Middle East.

Why the smartest entertainment leaders are choosing to stay in the Middle East

spending

When the world stops spending, the brave ones win

The bounce-back reflex: comms after a crisis in Lebanon

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THE WORK

Audi Q3 design C2 Comms campaign

Audi Ali & Sons, C2 Comms take design-led, social-first approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

Yango Yasmina Spark Foundry

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 10, 2026

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

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