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Featured

Omnicom in talks to buy IPG – report

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

TBO brings retro vibes to Black Friday campaign

The Spin

The Spin: A pinch of ‘irony’, a prank and a ‘pototo’

Marketing Game Changers 2024: Mahitab Hamed

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Publicis to empower creative entrepreneurs through workshops

CIB

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Digital Essays 2024: Reshaping the OOH customer journey

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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