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Featured

Saudi Pro League, TikTok partner to boost digital fan experience

Nivea Sun adjusts exposure levels with latest campaign

34 UAE brands awarded Superbrands 2024 title

The GCC love affair with AI: Why it’s time to get real

Careem turns employees into walking billboards for clever inflight advertising

Instinctif Partners names Head of Instinctif Saudi Arabia

MCN partners with Athar Festival to support the next wave of Saudi talent

AI influencer Leila Nour Publicis Groupe

Exploring brand safety, performance perks of Publicis Groupe’s AI influencer

Behind the LEGO, Dubai Metro anniversary activation

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THE WORK

Mo Salah takes a ‘step forward’ for Visa

Featured Marketing The WorkNov 26, 2024

Shantelle Nagarajan

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

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