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Featured

IMI

IMI strengthens global footprint with stake in Ari Emanuel’s MARI

Sooraj T R, Head of Creative Tech and Innovation, We Are Social on CRM marketing

Unlocking the power of storytelling in CRM marketing

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Travel advisory for marketers embarking on the AI cruise

New Murabba

New Murabba signs sponsorship deal with Al-Hilal Club Company

Publsh unveils Prada Beauty, Omniyat campaigns in Dubai

Google has rolled out AI Mode in Google Search in 36 new languages including Arabic, and over 200 countries and territories total.

Google introduces AI Mode in Arabic

Zed Capital’s Zeina Khoury on why Middle East real estate marketing must move beyond hype - focusing instead on transparency and heritage.

From hype to heritage: Why real estate marketing needs more than a hashtag

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THE WORK

Mona Kattan Kayali

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

Dec 3, 2025

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