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Featured

Hamza Zaid on social

Social needs a seat at the business table

Campaign Middle East's Agency of the Year Middle East Awards 2025 reveals Standard Deadline

Standard Deadline for Agency of the Year Middle East Awards revealed

stc VP talks Esports World Cup, fan engagement and functional branding

From left, Hisham Mansour, Senior Account Executive, SAP; Marwan Zeineddine, Managing Director, UAE, SAP; David Wilkinson, Director of Portfolio & Project Management, Ghassan Aboud Group; Olivier Leblan, Chief Digital & Technology Officer, Ghassan Aboud Group; Mussaab Aboud, CEO Food Division, Grandiose Supermarket; Joud Aboud, Executive Vice President of Strategy & Corporate Affairs, Ghassan Aboud Group; Ahmad Aboud, Group CFO, Ghassan Aboud Group; Nicole Deumens, CMO, Ghassan Aboud Group.

Grandiose Supermarket, SAP partner to elevate CX, scalable growth

From left, Onur Kece, Founder and Creative Director, and Alix Petit, Design Director, The Refreshment Club.

Paris creative agency The Refreshment Club to launch MENA hub in Dubai

Alexander M. Wegner, Vice President, Head of Middle East, Crestview

Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

RAKTDA campaign

Ad agency’s employees go MIA in new RAKTDA tourism summer campaign

Rakan Felemban, Head of Content – KSA, Senior Content Director, Augustus Media.

Augustus Media appoints Rakan Felemban as Head of Content for Saudi Arabia

Amazon Google

MENA industry reacts after Amazon abruptly exits Google Shopping Ads

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THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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