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Essays

Saadeddine Nahas, Head of Product and Partnership at dentsu MENA

Digital Essay 2019: Digital Transformation: Why the region is struggling to change, by Saadeddine Nahas, Initiative

Digital Essay 2019: Decoding DMPs by Santadip Roy, Magna

Digital Essays 2019: Life after cookies by Dylan Temple Heald, Publicis Media

Digital Essay 2019: Humanity is digital tech’s missing link by Ayman Haydar, MMP World Wide

Digital Essays 2019: Video ads everywhere, but is anyone even watching? by Nikita Airan & Alefiya Kapadia, Radix

Digital Essay 2019: Cracking the code for winning growth by Waseem Afzal, OMD

Digital Essay 2019: .CX by Cumai Aboul Housn, C2 Native

Digital Essays 2019: Reclaiming power: publishers’ audience data has never been more valuable by Youmna Borghol

Power Essay by Wavemaker’s Mariam Raafat: Agency of the Future

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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