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AOTYME2025
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Essays

The MENA Power List 2025: Hypermedia’s Philip Matta

The MENA Power List 2025: MMG’s James Bicknell

Ahmed Al Sahhaf

The MENA Power List 2025: MMS’ Ahmed Al Sahhaf

The MENA Power List 2025: Hills Advertising’s Sami Al Mufleh

Mohamed Al Khereiji

The MENA Power List 2025: Al Arabia and SMC’s Mohamed Al Khereiji

Fizo Ahmed Younis

The MENA Power List 2025: Publicis Communications’ Ahmed ‘Fizo’ Younis

The MENA Power List 2025: Publicis Media MENA’s Tony Wazen

Houda

The MENA Power List 2025: Havas Media Middle East’s Houda Tohme

The MENA Power List 2025: HAVAS Red’s Dana Tahir

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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