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Digital

Brands need to stop world-building without a strategy

Extend The Ad Network

Extend The Ad Network forms new board of directors to accelerate growth and strengthen governance

Sudani

Sudani is rebranding, from telecom operator to ICT solutions provider

How the media is helping drive sustainable tourism in the UAE

How the media is helping drive sustainable tourism in the UAE

Google Gemini and Search

Everything you need to know about Google’s Gemini and Search updates

HSBC, Colgate-Palmolive, Porsche ME and more leaders to speak at Breakfast Briefing

Isolation to integration: How lifting Syria sanctions will reboot digital marketing

GROHE

GROHE campaign highlights ‘felt but unseen’ tech that meets daily needs

This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.

How to spot fake news, AI-made imagery using TBWA, CJR’s PSAi campaign

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THE WORK

Inception42

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

GEMS Education Lost in Translation

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 1, 2026

GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life

Fujifilm Instax Amira Adeeb

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 1, 2026

Fujifilm Instax, Amira Adeeb collab on campaign to merge music, culture and self-expression

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