The Story
FACES is a leading beauty omni-channel retailer offering fragrance, skincare, bath and body, makeup, haircare, and accessories in the Middle East. Faces have collaborated with Snapchat to launch their Omnichannel Ramadan campaign with the objective of driving awareness of their Ramadan creative and driving traffic to store as well as e-commerce traffic and purchases in UAE and KSA.
The Solution
Faces adopted premium ad formats across both camera and content. Within the camera, they activated 3 lenses covering Pre-Ramadan, Ramadan and Eid Celebrations, building their audience in anticipation for the big sellout momentum.
At the same time and within content, they ran first commercial
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