CARMA appoints Kristin Devey as chief marketing officer

Kristin Devey has joined CARMA as chief marketing officer tasked with driving its ambitious growth plans to double in size over the next five years. Leading a global marketing team, Devey joins CARMA’s executive board bringing with her marketing, technology, and client services expertise.

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Devey joins from digital transformation agency Kyan where she was head of strategy, helping organisations apply technology and innovation to drive competitive advantage. Having previously led client services as a director of metrica and headed up the Gorkana Insight team to bring new products to market, she is well placed to understand the challenges facing today’s PR and Communications professionals.

With the launch of CARMA’s first MENA-specific campaign since CARMA’s rapid growth in 2016 launching this October, Kristin and her team are set to make a handful of hires to bolster its digital offering across Dubai and Lebanon.

Commenting on her appointment, Devey said: “CARMA is at a critical stage in its growth to become a global leader in communications intelligence. My team and I will ensure that both clients and data are at the heart of all decisions the organisation makes. I am here to tell CARMA’s phenomenal 30-year story and explain why it is now best placed to help communicators plan, prove, and improve their effectiveness. It is exciting to see where the media intelligence industry is going, and how CARMA as a truly global player can bring both global scale and crucial regional context. 

“I am passionate about helping communicators, wherever they are on their monitoring and measurement journey, understand the next steps to take to best represent what PR contributes to organisational success. I have joined 500 other experts at CARMA, and together we are helping the industry become tech-informed and data-enabled. If we can collectively raise the media intelligence game for all our clients, across all markets, whatever stage of measurement maturity they are at, I believe we can affect a global increase in PR investment. There’s a real passion among the team to do magnificent work and I look forward to showcasing those efforts to the world. CARMA is already home to some of the best media analysts in Dubai, Beirut, Riyadh and the wider MENA region – it is my mission to hire and grow some of the best marketeers in the Middle East too, while also helping to tell the CARMA’s story.”

Devey reports to Richard Bagnall, CARMA’s CEO, Europe and the Americas and co-managing partner.