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posted on Nov. 27, 2024 at 11:15 am

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

posted on Nov. 27, 2024 at 11:15 am

M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg’s brands in the GCC, including Holsten, Moussy, Carlsberg, and a new brand set to launch in 2025, with a focus on Saudi Arabia and the UAE.

Carlsberg Group Middle East has appointed M&C Saatchi Middle East as its lead creative agency, signing a three-year contract for strategic and creative services across the Carlsberg portfolio in the region.
M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg’s brands in the GCC, with a primary focus on Saudi Arabia and the UAE.
The partnership will cover four key brands within the Carlsberg Middle East portfolio: Holsten, Moussy, Carlsberg, and an unannounced new brand set to launch in 2025.
Dorothea Drews, Marketing Manager of Carlsberg Middle East, said, “M&C Saatchi Middle East brings the strategic insight and creative excellence we were looking for i

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Tags:Brand positioning Carlsberg Carlsberg Group Middle East creative direction creative services customer engagement Dario Albuquerque Dorothea Drews Holsten M&C Saatchi market footprint Moussy PR Saudi Arabia Scott Feasey strategic consultancy strategic services UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.