Motivate Media Group and Motivate Val Morgan, the official representatives of the Cannes Lions International Festival of Creativity, have announced the lineup of shortlisting jury members from the UAE.
Twelve jurors will lead the initial judging phase for this year’s Cannes Lions awards, taking place in Cannes, France, from June 17-21.
This update follows the earlier announcement of thirteen awarding jury members – including a jury president – who will collaborate with jurors from 54 diverse markets to acknowledge and celebrate exceptional global creative achievements, setting a new standard for excellence.
The 71st edition of the Cannes Lions Festival will feature its largest UAE cohort yet, with 25 jurors overseeing judging duties at a single festival, highlighting the nation’s increasing impact and expertise in the global creative landscape.
“Our shortlisting jurors play a fundamental role in the Cannes Lions judging process. This talented line-up of industry experts will bring us one step closer to defining the creative benchmark on the global stage this June,” said Simon Cook, Chief Executive Officer of the Lions.
“I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised at the Festival this year,” said Cook.
Ian Fairservice, Managing Partner of Motivate Media Group, also commented on the selected jury. “We are excited to see the continuous increase in the UAE’s footprint at the Cannes Lions Festival of Creativity,” he said.
“Kalpesh Patankar’s appointment as the second consecutive jury president in two years serves as a clear indication of the creative industry’s development here, steered by a diverse and talented group of experts.”
Fariservice added, “This reflects the UAE’s steadfast dedication to upholding standards of excellence and innovation in advertising, marketing, and communications. With a further twelve talented jury members, each bringing their own unique perspectives to the judging process, this is a great representation of our region at the international level.”
The 2024 Shortlisting Jury Members from the UAE have been named as:
Brand Experience & Activation
Jarrad Pitts, Creative Director, Consulum
Direct
Zahir Mirza, Executive Creative Director, C2
Entertainment
Shereen Mostafa, Head of Production Publicis Groupe Middle East, Publicis Groupe
Film
Serena Abi Aad, Creative Director and Film Director
Film Craft
Rodrigo Scapolan, Creative Director, TBWA\RAAD
Health & Wellness
Rana Sadek, Associate Creative Director, ImpactBBDO Dubai
Industry Craft
Prerna Mehra, Creative Director and Head of Art and Design, MullenLowe MENA
Industry Craft
Gemma Crompton, Creative Director, Landor
Outdoor
Firas Medrows, Executive Creative Director, DDB
PR
Shafaq Tariq, Director – PR, Social Media and Influencer Marketing, MKV Digital
Print & Publishing
Mohamed Bareche, Executive Creative Director, Horizon FCB
Social & Influencer
Akanksha Goel, CEO and Founder, Socialize / We Are Social
With the Luxury & Lifestyle Lions jury to be announced soon, you can see the full list of Global Presidents and Awarding and Shortlisting Juries here.
