In a milestone for global content creators representation, the 71st Cannes Lions festival has featured Arab digital content creators in its official programme since adding the content creators track. This milestone resulted from a strategic partnership between Cannes Lions and Creator North; the consultancy agency helping to facilitate the Arab creator economy’s global ascent.
This regional recognition; strategically facilitated by regional consultancy Creator North; showcases creators whose platforms, voices, and communities are authentically rooted in the Arab world, signaling a fundamental shift in recognising the region’s narrative influence.
During the festival, three pionee
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