Cannes Lions 2022 proved that creativity’s spark could not be extinguished, despite the world emerging uncertainly from a pandemic.
This year’s Grand Prix winners plunged into a diverse range of topics, from Wingstop’s response to the chicken wing shortage with a chaotic rebrand to “Thighstop” to a day in the life of a talking rabbit calling for a ban on animal testing in “Save Ralph”.
Politics, health and wellbeing, sustainability, race and gender equity also featured. Check out video case studies for every winner below.
Brand Experience and Activation, Radio and Audio, Social and Influencer
Vice Media “The unfiltered history tour” by Dentsu Webchutney
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