Yousef Tuqan Tuqan is Leo Burnett’s regional chief innovation officer
“The Oreo moment. You know it, I know you do. You’ve seen it in every presentation in every marketing conference you’ve been to this year.
And every client has held it up and asked their agency why they can’t give her brand an ‘Oreo moment’ as well. And that was before Ellen took her Samsung Selfie.
The growth of Twitter’s popularity and the speed of timeline analysis that Facebook now offers means that brands have the ability to live in their audience’s streams and capture moments of excitement or interest as they happen in real-time.
Suddenly, the concept of cycles of client approvals and long
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