Charney Magri, Co-Founder and Chief Sustainability Officer, Do Epic Good
In the wild world of modern business, sustainability has evolved from a ‘nice-to-have’ to the ultimate brand amplifier. Companies worldwide, including those in the Middle East, are finding themselves under the spotlight for their environmental and social impact.
But there’s still this outdated myth hanging around like a fly in my chardonnay – sustainability isn’t profitable. For many businesses, the assumption is that adopting purpose-driven strategies equals high costs and no return.
Well, spoiler alert: it’s time to debunk that myth.
Susta
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