Campaign’s Digital to Watch 2023 – Ashmika Trivedi, Head of Social Media, Aló
Age: 26
Nominated by Prakash Elumalai, Head of Creative:
Ashmika has the spirit of the Gen Z and the soul of a boomer. She is inherently curious about everything that’s social and admirably calm in gauging the relevant reach and impact it can have on our client’s business. In the world of social ninjas and butterflies, it’s great to have a fellow human who sees target groups, residing in the 4th slide of marketing calendars, as another set of people who want to be engaged and love to be entertained. Ashmika excels in crafting insightful social-first strategy for brands that want to find its space in the reel-first world.
Career highlights
If it wasn’t my job to be online all day, I’d still be online all day.
Having started my career in the UK as a marketing assistant, in six short years I’ve now made my way up the ladder as a social media head. For the past 4 years I’ve been leading and strategising social media campaigns, focused in the beauty & F&B sectors. In the span of my career I’ve had the chance to work on a number of large-scale social media campaigns across global brands like Garnier, Bath & Body Works, Nestlé, Taco Bell and many more.
Guiding principles
My main guiding principle has been to never stop learning. Everyone has something unique to teach, if one is willing to learn. Additionally, since social media as a medium is so dynamic, constant learning becomes a key part of the job.
Side hustle
When I’m not scrolling Instagram and TikTok, I’m usually found writing poetry, trying my hand at pottery or painting my next abstract art piece.
Go back to main article: Campaign’s Digital Faces to Watch 2023