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Campaign Middle East’s top work picks for October

The October picks feature work from Samsung MENA, Tanishq, Careem Quik, National Bank of Egypt and Jeep. 

campaign work

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month.

These are the picks for October – featuring work from Samsung MENA, Tanishq, Careem Quik, National Bank of Egypt and Jeep.

Samsung MENA: You Deserve More
Mining the insight that mobile users have expressed frustration in the lack of technological advancement in new product launches, ‘You Deserve More’ positions the brand’s latest Galaxy Z Fold7 and Galaxy Z Flip7 as the ultimate solution to buying a new phone that genuinely feels lik


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.