Advertising Creative Digital Editors' Picks Featured Marketing Media News Special Features

posted on Aug. 16, 2024 at 2:52 pmAug 20, 2024

Bye bye ‘visual clutter’: Ad leaders hail Dubai RTA’s OOH move

posted on Aug. 16, 2024 at 2:52 pmAug 20, 2024

Dubai's updated OOH manual includes the expansion of dedicated OOH zones, standardised design criteria, and guidelines for innovative 3D ads.

Image used for illustrative purposes only.

A day after Dubai’s Roads and Transport Authority (RTA) released its updated guidelines for OOH advertisers, industry leaders have voiced their full-throated support for the move.

Dubai’s RTA, in collaboration with Dubai Municipality and Department of Economy and Tourism, updated its OOH advertising manual to include improved site planning for advertisements, updated spacing criteria between billboards and intersections, and new procedures for the construction of billboards and commercial signage.

Interestingly, the updates also included standardising design criteria, aesth

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising advertising guidelines Backlite BackLite Media billboards Digital OOH DOOH DOOH advertising Dubai Dubai's Roads and Transport Authority Eamon Sallam Elevision James Bicknell marketing OOH OOH manual out of home advertisers out of home industry Out of Home media poor designs programmatic digital out of home Roads and Transport Authority RTA Safety visual clutter

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.