The Jewelry house Tiffany & Co. recently introduced in Dubai Mall an interactive hoarding set to stay live until the end of November. The experience takes guests on a journey that unfolds in three chapters, allowing them to discover the story of one of the brand’s most iconic pieces: The Bird On The Rock.
The #FollowTheBird experience takes Dubai Mall visitors on a journey from New York to Dubai. Having turned the hoarding into a showcase of art from local-based calligraphy-artist Diaa Allam, guests are invited to scan a QR code that will see three distinct windows come to life. Users are invited to follow the bird from one window to the next and see the story unfold.
“Looking beyond the techn
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