The real estate industry is thriving in the region with new marketing and 3D platforms showcasing properties using technologies such as AI, AR and VR for immersive digital experiences.
Developers such as DAMAC Properties, Bayut and Dubai Properties are among the companies that are using AI, adtech and measurement solutions to attract investors and grow their businesses.
“We see a lot more digital natives and disruptors now starting to adapt marketing mixed modeling because of the fact that it’s now much more agile, it’s much more democratised, which is exactly where we want to go.” said, Rasheeqa Jacquesson, Marketing Science Lead, MENA, Meta.
Driving Innovation
Real
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