By Jalaja Ramanunni and Austyn Allison
Since he took over as the regional CEO of Publicis Groupe, whose agencies include Leo Burnett, Saatchi & Saatchi, Starcom and Publicis Sapient, Bassel Kakish hasn’t shied away from hiring big – it was his first move. And it is probably this move that got Publicis 81 awards, including 11 Grands Prix at Dubai Lynx.
“Our recent success at Lynx is owed to our exceptional team of creative wizards, master strategists and innovative thinkers who consistently push the boundaries of creative excellence. They are not only passionate about their craft, but also deeply committed to delivering impactful work for our clients. Collaboration is key and recognition must be
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