The most persistent challenge remains what I call the “authority paradox”, says Fitzpatrick.
In the shadow of gleaming skyscrapers and ambitious national visions, advertising in the Middle East stands at a pivotal crossroads. While the region races toward the future in technology and infrastructure, many agency cultures remain anchored in traditions that no longer serve our collective potential – particularly for women.
After three decades navigating Asia’s growth markets, I see both progress and persistent challenges in the Middle Eastern advertising landscape. The needle has moved – more women now lead accoun
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