Music has always been a conductor of emotions. It has the power to change the way we feel: ease the sad moments and accentuate the happy ones. Music influences our mood and changes our perception.
2020 was a stunning reminder of the true power of audio. As the pandemic hit, audio in general – and music more specifically – became a constant companion and a global connector. As people were locked down in their own homes, brands started adopting audio in all its formats to connect and engage with their audiences in a more personal way.
Today’s world has become visually cluttered. We sit in front of our screens for hours, scroll on our phones throughout the day and have become visually num
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