This year’s Super Bowl commercial breaks didn’t just showcase the biggest ads in the US; brands made a stand against the current political situation, writes Tonic’s Joao Camacho
Let’s address the big orange elephant in the room and look at the ‘post-Trump’ Super Bowl, the first since the US elections last November.
The American football match may be a sporting highlight of the year, but its commercial breaks are also high on the advertising industry’s can’t-miss lists, as a launch pad for the biggest, most expensive and most talked-about ads of the year. This year the commercials showed a not-so-subtle side of brands’ concerns about Trump’s moves against women’s rights,
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