sonic branding
Sonic branding is a rapidly evolving field shaping the future of brand expression and customer engagement.
Reiner Erlings, Executive Director of Sonic Branding at Landor and amp explores three key considerations brands should be aware of when approaching a new sonic strategy.
Ranging from the importance of a multi-sensory branding approach and cultural authenticity to the role of AI, brands must consider these aspects when considering sound.
A multi-sensory approach
In the quest for robust brand building, a multi-sensory approach is key when building out brand strategy.
Sonic branding, once
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