David O’Hearns, Founder and MD of Dawn Creative talks about how creativity is no longer undervalued.
Creativity is a game-changer, and more businesses in the Middle East are catching on. It used to be undervalued, seen as less important than analytical thinking.
Previously, many companies and brands would just outsource creative tasks like design to agencies. But now, with businesses bringing creativity in-house, some Middle Eastern creative agencies are worried about their future. Should they be? Or could this shift actually be a good thing for agencies?
Rise of creativity in the corporate world
Traditionally, creat
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